“Diversity” is a term from sociology and means roughly variety and manifoldness: people are different, yet they should all enjoy equal opportunity regardless of culture, gender, sexual orientation, disability or religion. This is the idea behind Diversity Day. Under the motto “Experience Diversity”, the association Charta of Diversity is calling on companies, associations, foundations and other organizations to celebrate the uniqueness of every human being and the diversity of the workforce with special actions.
Gender, socially constructed sexual identity, is a central theme of the nationwide action day: 95 per cent of large international corporations, according to a study by the consulting firm Roland Berger, mention woman as the main target of their diversity activities. Because demographic change has made benefiting from the potential of well-educated women the order of the day. Telekom AG, for example, is the first Dax 30 company that has pressed ahead and wants to fill about 30 per cent of its upper and middle management positions with women. The telecommunications company is banking on promoting the balancing of private and professional life.
“Demographic change” will be a top theme on Diversity Day: currently, up to four generations are simultaneously working together, and it is therefore imperative to assist them with opportunities for knowledge management and lifelong learning. This is done, for instance, by Bayer AG: “We want to accompany in a focused manner and support employees in their complete working life – from recruitment to retirement”, explains Dr. Richard Pott, board member and Labour Director of the pharmaceutical company. The Federal Government supports the campaign for Diversity Day. Minister of State Maria Böhmer, Commissioner for Migration, Refugees and Integration, will accompany the central event in Berlin.
1st German Diversity Day, 11 June 2013