Is Germany’s business sector really missing the boat?
Critics say German companies lack speed and innovative power. Two experts assess these claims in our new series Behind the Buzz.
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Open consent formTen-figure investments in infrastructure and defence, strong medium-sized companies and good research and development conditions: Germany as a business location does have a number of things to offer that tend to be overlooked in international debate. However, the country is also faced with the tasks of speeding things up, promoting innovation and attracting skilled workers from abroad.
In the first episode of Beyond the Buzz, the presenter Christine Mhundwa talks to the economist Nicolas Ziebarth as well as the entrepreneur and investor Ana Álvarez about the ways in which the criticism is justified and why Germany is still stronger than certain headlines suggest. They discuss some unexpected locational advantages, new investments and the experiences made by international skilled workers. They also speak about the things that need to change to allow for good ideas to be turned into successful enterprises.