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Business

Germany is a driver of innovation and business growth worldwide. Read stories about companies, technologies and sustainable growth.

Turmspitze mit Kreuz vor blauem Himmel

German engineering for the Sagrada Família

The southern German company Gartner is a globally sought-after façade specialist. The cross the company created for the Sagrada Família in Barcelona is a masterpiece.

Ältere Frau mit langen Haaren, lächelnd.

An expert in robotics

An expert in robotics

“The hand must become intelligent”

Germany’s strengths in robotics lie in outstanding engineering, precision manufacturing, and research, says Bettina Schön-Behanzin of Agile Robots.

Roboter als Haushaltshilfe oder Pflegkraft sollen bald keine Fiktion mehr sein.

Artificial intelligence

AI that gets hands-on

Engineers want AI to do more than generate text and do calculations. It could also direct machines and humanoid robots, which would transform everyday life and industries.

Große Industriehalle

Innovative sites

Innovative sites

Hydrogen is the new coal

With a planned capacity of up to 800 megawatts, Hamburg’s Green Hydrogen Hub will contribute to the energy transition.

Roboter auf der Hannover Messe 2026

Innovation drives international success

Germany is a global leader in robotics because companies keep investing billions in automation and related technologies.

Eine leuchtende Staubwolke im Weltall.

Germany’s participation in outer space

Germany in space: Seven fascinating facts

ESA, astronauts, missions to the moon and cutting-edge research: this is how Germany contributes to space research.

Drei Menschen sitzen an einem Tisch und schauen auf einen Laptop.

Working in Germany: what you need to know before starting your new job

Find out about the oft-cited German punctuality, income and the mysterious term “Mahlzeit!” in this overview of typical aspects of the German working life.

Deutsche Marken zählen in vielen Bereichen zur Weltspitze.

Strong brands: goldbears, three stripes and paw print

The trademarks of German companies promise high quality, excellence or coolness. There are many of them, and some will surprise you.

Deutschlands Startup-Szene hat kräftigen Rückenwind.

Germany as founder nation

More start-ups, more capital, more AI: Germany’s start-up scene is gaining momentum and becoming increasingly attractive – including for people from other countries.

Ein junger Mann hält zwei Schuhe aus dem 3D-Drucker

Straight from the printer: how a student has reinvented trainers

The Zellerfeld brand started as a nerdy student’s idea: Cornelius Schmitt uses 3D printers to make trainers, which stars like Justin Bieber wear.

Eine Hand hält einen Pinsel und bemalt einen Porzellanteller

Artisanal producers

Handmade and world renowned

Artisanal products from Germany can be both high tech and beautiful. As these three artisanal producers demonstrate.

Siemens produziert unter anderem Rotoren für Dampfturbinen.

Siemens: engineering giant in the AI era

Siemens is world-famous, but only few know the full range of its products, which includes everything from domestic appliances to factory software.

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