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German brands
Business
Strong brands: goldbears, three stripes and paw print
The trademarks of German companies promise high quality, excellence or coolness. There are many of them, and some will surprise you.
Start-ups
Business
Germany as founder nation
More start-ups, more capital, more AI: Germany’s start-up scene is gaining momentum and becoming increasingly attractive – including for people from other countries.
German brands
Fashion
Straight from the printer: how a student has reinvented trainers
The Zellerfeld brand started as a nerdy student’s idea: Cornelius Schmitt uses 3D printers to make trainers, which stars like Justin Bieber wear.
German brands
Artisanal producers
Handmade and world renowned
Artisanal products from Germany can be both high tech and beautiful. As these three artisanal producers demonstrate.
German brands
Global player
Siemens: engineering giant in the AI era
Siemens is world-famous, but only few know the full range of its products, which includes everything from domestic appliances to factory software.
German brands
Discount supermarkets
Lidl: A Swabian family-owned business with viral It pieces
From Neckarsulm to New York: how a discount supermarket became a phenomenon with its low prices and iconic collections.
Innovation
Science transfer
From lab to solution
International guests are visiting Fraunhofer, Silicon Saxony and innovation hubs in Berlin, and are able to take some concrete ideas for technology transfer back home with them.
Business
Jobs
Top employers: why Germany is an attractive place to work
Many German companies are considered attractive employers. Who can offer international professionals the best opportunities?
Artificial intelligence
AI influencer Renate.GPT
Taking the fear out of AI with Grandma Renate
Psychologist and author Susanne Renate Schneider shows that AI is not rocket science – if it’s explained in a way that everyone can understand.
Cycling
Business
Why German bicycle makers dominate the world market
The industry has a long-standing tradition. German companies still have high export ratios, for excample in the gravel, e-cargo and premium sectors.
Artificial intelligence
Computer scientist Björn Ommer
“Artificial intelligence is like electricity“
Since it enables many applications, AI resembles electricity, says Björn Ommer, a researcher. We may soon stop noticing it as an underlying technology.
Artificial intelligence
Europe
When the forest breaks down, this AI system will raise the alarm
Across Europe, the ELIAS Alliance is networking AI researchers in the areas of sustainability and ethics. Three of its eight hubs are based in Germany.
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