Brands and Markets

BMW, BASF, Siemens, startups and world market leader: current information and background on brands and markets


From idea to market

The StArfrica initiative supports German and Rwandan start-ups, helping them access the market in each other’s countries.
Topic of the week: Skilled crafts

German champions

'Manufactories' belong to the top echelons of German craftsmanship. Here are three companies that are internationally successful with products 'handmade in Germany'.
Topic of the week: Sustainability

Energy from the north

Sustainability in Germany: A joint project is to supply energy to make Europe’s economy future-proof.
Topic of the week: Sustainability

Exemplary success

German companies that have achieved exemplary sustainability – as well as economic success. We present three very different examples.
Topic of the week: Sustainability

Start-ups with a future

Three start-ups show what is possible – including in sectors that have not been previously known for their sustainability.
Topic of the week: Health economy

The future: medicine 4.0

Healing and helping are the goals of medical action. Read here about how modern technology and digitization can contribute to these aims.

A German phenomenon

“Hidden champions” are internationally highly successful privately owned companies whose names are practically unknown, even in Germany. We reveal three.

Growth despite corona

The pandemic is changing people’s behaviour: find out more here about three sectors that have experienced rapid growth as a result.