Sustainable entrepreneurship, Argentina

Project name: Sustainable entrepreneurship: promoting the employability of young and vulnerable women living in municipalities of Buenos Aires Province, Argentina.

Project location: Municipalities of Buenos Aires Province, Argentina.

Website: http://www.elotro.org.ar/

Project description:

The program is organized in order to build an intervention strategy with women who are in vulnerable situations. We intent to promote employability through a sustainable entrepreneurship frame. Our proposal is based on the experience entitled “Entrepreneurship Club in the Municipality of Vicente Lopez” (http://www.elotro.org.ar/2017/01/fue-inaugurado-el-club-de-emprendedores-del-municipio-de-vicente-lopez/). It is also based on the project “Weaving our space” that take place in Buenos Aires City (https://es-la.facebook.com/tejiendonuestroespacio/). Both projects are leaded by El Otro Foundation and were successful experiences that promoted sustainable entrepreneurship and gender perspective.

The program “Sustainable entrepreneurship: promoting the employability of young and vulnerable women living in municipalities of Buenos Aires Province, Argentina” has four phases; the first one is based on an exploratory work to build a baseline on labor insertion of vulnerable young women. We will do research through secondary data and we will conduct interviews with key actors to determine the employability of young and vulnerable women living in Municipalities of Buenos Aires Province, Argentina. The second phase of the program will be oriented to spreading the theme through media campaigns. We will conduct a campaign in social networks, with graphic, audiovisual and communicational material, aiming to inform about the problematic and to generate impact in the personal conducts and consequently in the educational and business organizations with which the beneficiary group is related or could be relate. The third phase will include coaching workshops with tools and techniques to promote the interpersonal effectiveness. Finally, the last phase of the project is orientated on building a network of social entrepreneurship. We will search for entrepreneurs’ spaces, centers and clubs. We also will spread key aspects of sustainability and we will promote the development of personal competences to increase the employability possibilities of vulnerable groups. At the end of the intervention we will arrive to an entrepreneurship network to promote sustainability with a gender scope.

Goal and purpose of the project:

Develop or consolidate centers or networks of sustainable entrepreneurs to promote direct or self-managed employability, focusing on gender and youth in municipalities of Buenos Aires Province, within the framework of SDGs with a scope on sustainability, social care and environmental respect.

Motivation of the applicant / applicant team:

El Otro Foundation intends to participate in the establishment of equity in society by promoting civil society participation in public affairs, the exercise of citizens' rights and by assuming the United Nations Agenda 2030 as a tool for contributing to the achievement of sustainability.

The foundation is based on three pillars: sustainability, in order to contribute to the reduction of negative impacts on society and the environment, we work articulated with the State, companies and civil society organizations in the development of actions related to human rights, social responsibility and sustainable development. Local development, we do research on the organizational forms of development in poverty contexts. We believe that it is necessary for society to introduce structural changes in the value chains involved in processes ranging from production to consumption of goods and services, we seek to influence through awareness-raising, training and awareness-raising in public policies. Citizenship, with the intention of promoting citizen participation in public affairs and the exercise of citizens' rights, we work with the State, companies and civil society organizations in the development of actions related to the empowerment and recovery of social vulnerability groups, oriented to: the design, development and evaluation of information and consultation mechanisms, the development of tools for access to information, the design and development of awareness and training campaigns. In this framework, El Otro Foundation believes that their working pillars are fully aligned with #youforG20. We are confident that the project stated here is feasible and it will have a significant impact on the local communities and the young women in vulnerable conditions living there.

Use of prize money:

The money will be used to:

• Hire technicians to carry out the research (both the review of existing material and the conduct of the interviews and their associated costs (per diem, travel allowance, etc.)
• Plan and develop a communication campaign to disseminate the project.
• Execution coaching workshops. This will involve hiring the personnel who will provide the training, the rent of the rooms where they will be made, the equipment, associated printing and travel allowance.
• Develop the network of centers of sustainable entrepreneurs.