Cape of Good Art

In Cape Town, the Museum of Contemporary Art Africa is opening, launched by leading German executive Jochen Zeitz.

Jochen Zeitz
dpa

On 22 September 2017 Zeitz Museum of Contemporary Art Africa (MOCAA) is opening in Cape Town, South Africa. To this end, Jochen Zeitz, former CEO of German sportswear makers Puma, had a former grain silo at the waterfront elaborately converted. MOCAA is the first major museum for contemporary African art and confidently seeks to take its place between the Guggenheim and the Tate Modern, Biennale di Venezia and Documenta.

Who’s behind it?

Jochen Zeitz was viewed as the wunderkind of German business. In 1993, at the age of 30 he was the youngest CEO of a German publicly listed corporation and transformed the crisis-ridden sportswear makers Puma into a successful sports and lifestyle label. In 2011, he retired in order to dedicate himself more intensely to his passion: Africa. As early as 2015 he acquired a farm in Kenya. In 2008, he established the Zeitz Foundation which supports sustainable ecological and social projects above all in Africa. And now he has bequeathed his collection of African art to the MOCAA.

What awaits visitors to the MOCAA?

The 80 galleries in the striking building will host exhibitions of works by 21st century African artists. The motto is: “From Africa, for Africa, by Africa”. Zeitz told the weekly “Die Zeit” that Africa has for too long been defined from outside. Now it is time, he feels, to emphasize local talent and confidently help shape the future.

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