Rethinking ecology
Cradle to Cradle: Michael Braungart has fresh ideas about material cycles.
INTELLIGENT ABUNDANCE. Together with William McDonough, he published Cradle to Cradle: Remaking the Way We Make Things, the bestseller that popularized the principle of safe material use and reutilization. As a result, Michael Braungart is now seen as one of the most exciting ecological thinkers. His latest book is The Upcycle. Beyond Sustainability – Designing for Abundance (foreword by Bill Clinton), which builds on the ideas outlined in Cradle to Cradle. Braungart sees intelligent design as the key to solving environmental issues.