Success with design
Korean automobile manufacturer Hyundai Kia can look back on a breathtaking success story in Germany – with a German designer.
Hyundai located to Germany one year after reunification. Together with Korean automakers Kia, which Hyundai took over in 1998, the corporation can look back on a breathtaking success story (not only) in Germany. Sales and market shares have surged in recent years – thanks also to Peter Schreyer, the German Head of Design.
