Eating habits in Germany
What are the nutrition trends in Germany? How many people are vegan? The 2024 Nutrition Report has the answers.
What do Germans eat on a day-to-day basis? No, not just sausage – mainly fruit and vegetables in fact! Whether vegan, vegetarian or meat-eater: 71 percent of Germans eat fruit and vegetables on a daily basis.
People naturally tend to eat things they like – this is true in the case of 99 percent of the German population, too. 91 percent of those surveyed believe it is important to eat a healthy diet. That said, a healthy diet is more important to women than to men. This is a very important matter for 97 percent of women but only 85 percent of men.
Vegetarian or vegan alternatives to meat are becoming increasingly popular in Germany. 41 percent of those surveyed follow a flexitarian diet, i.e. they sometimes eat meat but often deliberately avoid it. Eight percent are vegetarian and two percent vegan. This is why numerous stores offer alternative products. These are the reasons why people purchase vegetarian or vegan products:
Purchasing regionally produced food is crucial in times of climate crisis, because buying regional products means there is no need for transportation over long distances. Here you can find out which products Germans believe it is particularly important to buy from regional sources:
Whether animal welfare, regional or organic: certification has an important role to play in Germany. Germans pay particular attention to these certifications when shopping:
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