The second career of Sina Trinkwalder
The advertising expert Sina Trinkwalder changes course and founds a social enterprise.
CAREER PARADOX. Sina Trinkwalder was born in 1978 and founded an advertising agency for brands and media when she was 21. She was successful and able to reward herself with the latest luxury goods. Then she had a baby – and changed course. In 2010, the young mother founded Manomama in Augsburg, a company for sustainable fashions. She exclusively uses eco-friendly raw materials, avoids long transport journeys, boosts regional production and assumes social responsibility. Trinkwalder employs socially disadvantaged people, pays more than the normal rate and tries to enable her employees to reconcile work and family life. The business start-up has long since become a flourishing enterprise with sales in the millions. And Trinkwalder promotes the good cause in a blog and on Twitter. That’s something she gleaned from her first career.
www.manomama.de
