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Campaign by the Philippines

The Philippines used an unusual method to thank people for their help following the typhoon.

26.03.2014
© BSK Becker + Schreiner Kommunikation GmbH - Billboard campaign

BILLBOARD CAMPAIGN. The Philippines has used an unusual campaign to thank agencies and people around the world for the overwhelming level of assistance following the devastation of typhoon Haiyan. A huge billboard went up at Berlin’s Potsdamer Platz in mid-February saying “The Philippines says thank you”. The campaign was also carried out at the same time in New York, London, Paris, Tokyo, Singapore, Toronto, Sydney and Seoul. Germany’s relief coalition, Aktion Deutschland Hilft, a consortium of 22 relief agencies, coordinated aid measures in the Philippines for Germany.

www.gov.ph