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The meaning of work

The future of work: read here how Anke Pavlicek rediscovered meaning in her work for Alnatura, the organic food retailer.

 Anke Pavlicek - ALNATURA
Anke Pavlicek - ALNATURA © Jonas Ratermann

Anke Pavlicek is attracted to the outdoors. She wants to work with her hands in a natural setting and do something meaningful. There’s certainly enough to do at the new Alnatura Campus in Darmstadt. The agricultural engineer whose speciality is ecological farming has been responsible for the cultivation and management of the five-hectare grounds since Germany’s largest organic food retailer relocated to its award-winning adobe building in 2019. In other words, she is in charge of the large pond, a small pristine copse, the enormous organic garden and all creatures great and small on the site. Few people would have given up a secure job as an agricultural expert at the State Parliament of Hesse to farm a former military site organically in all weathers. But Anke Pavlicek sees her work as much more than just a job. She also wants to raise awareness of nature among her colleagues at the corporate headquarters. “Once a year I take everyone out into the grounds to teach practical skills. Next we will build and hang up nesting boxes. Afterwards people see them every differently.” 


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