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Deutsche Marken zählen in vielen Bereichen zur Weltspitze. German brands
Business
From the Goldbear to paw print: Germany’s powerful brands
German companies and their symbols stand for qualities such as excellence, luxury and coolness. A general guide with a few surprises.
Deutschlands Startup-Szene hat kräftigen Rückenwind. Start-ups
Business
Germany as founder nation
More start-ups, more capital, more AI: Germany’s start-up scene is gaining momentum and becoming increasingly attractive – including for people from other countries.
Ein junger Mann hält zwei Schuhe aus dem 3D-Drucker German brands
Fashion
Printed, not lace-ups: how a student is reinventing trainers
The Zellerfeld brand was born out of a crazy student idea: Cornelius Schmitt uses 3D printers to make trainers - that are also worn by stars like Justin Bieber.
Eine Hand hält einen Pinsel und malt auf die Unterseite einer Schale zwei gekreuzte Schwerter.
Craftsmanship
Diversity of shapes, colours and know-how: three German manufacturers that inspire people around the globe.
Siemens produziert unter anderem Rotoren für Dampfturbinen. German brands
Global player
Siemens: German engineering in the AI era
The name Siemens is known the world over – yet few people realise just what a broad range of products the company makes: everything from domestic appliances to factory software.
Eine Frau trägt eine Handtasche, auf der ein Croissant abgebildet ist. German brands
Discount supermarkets
Lidl: A Swabian family-owned business with viral It pieces
From Neckarsulm to New York: how a discount supermarket became a phenomenon with its low prices and iconic collections.
Eine Gruppe von Menschen posiert in einem hellen Innenraum um die Front eines DeLorean-Autos, dessen Kennzeichen „CIC BERLIN“ zeigt. Innovation
Science transfer
From lab to solution
International guests are visiting Fraunhofer, Silicon Saxony and innovation hubs in Berlin, and are able to take some concrete ideas for technology transfer back home with them.
Mehrere Personen stehend im Gespräch in Büroumgebung Business
Jobs
Top employers: why Germany is an attractive place to work
Many German companies are considered attractive employers. Who can offer international professionals the best opportunities?
Eine lächelnde Frau mit Headset-Mikrofon steht auf einer Bühne und hält eine Fernbedienung, während hinter ihr auf einer großen Leinwand der Name „SUSANNE RENATE SCHNEIDER“ angezeigt wird. Artificial intelligence
AI influencer Renate.GPT
Taking the fear out of AI with Grandma Renate
Psychologist and author Susanne Renate Schneider shows that AI is not rocket science – if it’s explained in a way that everyone can understand.
Mountainbiker fährt im Gebirge bergab Cycling
Business
Why German bicycle makers dominate the world market
The industry has a long-standing tradition. German companies still have high export ratios, for excample in the gravel, e-cargo and premium sectors.
Prof. Dr. Björn Ommer, ein Mann Mitte 40, kurze dunkle Haare, im Anzug Artificial intelligence
Computer scientist Björn Ommer
“Artificial intelligence is like electricity“
Since it enables many applications, AI resembles electricity, says Björn Ommer, a researcher. We may soon stop noticing it as an underlying technology.
KI-Systeme können erkennen, ob die Gesundheit eines Waldes gefährdet ist. Artificial intelligence
Europe
When the forest breaks down, this AI system will raise the alarm
Across Europe, the ELIAS Alliance is networking AI researchers in the areas of sustainability and ethics. Three of its eight hubs are based in Germany.

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