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Fashion made in Germany

Fashion made in Germany proves to be quite international.

10.01.2014
picture-alliance/dpa - Berlin  Fashion  Week
picture-alliance/dpa - Berlin Fashion Week © picture-alliance/dpa - Berlin Fashion Week

The young designers have their own label in Berlin and now also an international name: Hoai Vo, Tutia Schaad, Thuy Duong Nguyen and Hien Le. They have in common a Vietnamese or Laotian background. The four fashion designers, who were born between 1979 and 1986, grew up in Belgium, Switzerland or Germany. Their parents had immigrated to Europe. But their fashion creations could hardly be more different. While the hallmark of Thuy Duong Nguyen, who grew up in Bischofswerda in Upper Lusatia, is colourful, patterned traditional Vietnamese Sapa fabrics, Hoai Vo works mainly with a origami folding techniques, making blouses and skirts into small works of art. Tutia Schaad also works with contrasts. She and her business partner Johanna Perret design fashion with sculpture-like, angular cuts and unusual colours and fabric combinations. A liaison between wool and lacquer is nothing unusual for the two designers. Hien Le in turn, who was born in Laos and grew up in Berlin, relies on streamlined cuts and quality fabrics.

In addition to the Asiatic influences of these designers, African ones have also been established in the German fashion scene by designers with African roots. For example, by Arrey Kono. The Afro-Italian artist has lived for many years in Berlin and has a shop in the Hackesche Höfe courtyard ensemble, a Berlin creative centre with a rich tradition. Her creations are extravagant but wearable. She experiments with high quality fabrics and unconventional materials and has become an international trendsetter. Her fashion is now available in many countries around the world.

On a similar course of international success and expansion is Liebeskind Berlin. The young fashion label has established itself in Germany as a popular brand of bags. Johannes Rellecke and his twin brother together with a university friend founded the enterprise in 2002. Today Liebeskind is regarded as the “German handbag miracle”. The collection can be bought in 1,600 shops in 22 countries – from Munich, Kitzbühel and Barcelona to New York and Dubai. The Franconian clothing manufacturer S. Oliver has come aboard as an investor. In addition to handbags, the label now produces accessories, clothing and shoes.

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