What interests people in Germany
How many people read newspapers? Which programme has the most viewers? Discover here how people in Germany use the media.
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Open consent form99 per cent of people in Germany use the mass media every day, and not just briefly. They spend more than seven hours a day using computers, mobile phones and television. An overview.
Television
Daily consumption: 3 hours 33 minutes.
Most popular TV format: 1. News (38.8 per cent), 2. Sports programmes (25.7 per cent), 3. Travel programmes (24.2 per cent).
Highest viewing figures in 2020: The Tatort crime series, episode 1143, titled Limbus, broadcast 8 November 2020 (12.94 million viewers).
Television: Among the total population 72 per cent use linear TV every day; in the 14 to 29-year-old age group 72 per cent use streaming services.
Radio
Daily consumption: 4 hours.
Daily listeners: 53 million people.
Number of radio stations in Germany: 443.
Most popular radio stations: 1. Radio NRW (1.5 million listeners per day), 2. Bayern 1 (1.1 million), 3. SWR 3 (998,000).
Newspapers
Newspapers in Germany 2019: 347 daily papers, 27 weekly papers, 7 Sunday papers.
Regular newspaper readers: 59.7 million people.
Readership of printed newspapers: 56 per cent of the German-speaking population.
Readership of printed and digital newspapers: 84.6 per cent of the German-speaking population.
Highest circulation of national daily newspapers: 1. Bild (1.32 million, Q2 2020), 2. Süddeutsche Zeitung (306,553, Q3 2020), 3. Frankfurter Allgemeine Zeitung (199,899, Q3 2020).
Mobile phones
Smartphone owners: 92 per cent of the population.
Mobile phones: 110.7 million.
Most used app (2019): 1. Whatsapp Messenger, 2. Facebook, 3. Amazon.
Most often downloaded app (2019): 1. Whatsapp Messenger, 2. Instagram, 3. Ebay classified ads (selling platform).
Social Media
Daily user time: 3 hours.
Social media users in Germany: 38 million / 45 per cent of the population.
Average number of social media accounts per internet user: 5.9.
Most used platform: 1. Whatsapp (79 per cent), 2. Youtube (77 per cent), 3. Facebook (64 per cent).
Most searches on Youtube: 1. Trailers, 2. Fortnite, 3. Music.
Internet
Daily usage: 4 hours 52 minutes.
Internet users in Germany: 77.79 million / 93 per cent of the population.
Mobile internet users: 65.35 million
Most accessed website: 1. Google.com, 2. Youtube.com, 3. Google.de
Most used Google search: Weather
Internet activities: 1. Watching videos (84 per cent), 2. Music streaming (49 per cent), 3. Listening to online radio (34 per cent)
Sources: Dataportal, BDZV, IVW, ZMG, DWDL, ARD/ZDF, dpa
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