What interests people in Germany

How many people read newspapers? Which programme has the most viewers? Discover here how people in Germany use the media.

Access to the media world: The smartphone
Access to the media world: The smartphone Alessandro Biascioli - stock.adobe.com

99 per cent of people in Germany use the mass media every day, and not just briefly. They spend more than seven hours a day using computers, mobile phones and television. An overview.

Television

Daily consumption: 3 hours 33 minutes.

Most popular TV format: 1. News (38.8 per cent), 2. Sports programmes (25.7 per cent), 3. Travel programmes (24.2 per cent).

Highest viewing figures in 2020: The Tatort crime series, episode 1143, titled Limbus, broadcast 8 November 2020 (12.94 million viewers).

Television: Among the total population 72 per cent use linear TV every day; in the 14 to 29-year-old age group 72 per cent use streaming services.

Media world diversity: Once there was only TV, radio and newspapers.
Media world diversity: Once there was only TV, radio and newspapers. Getty Images

Radio

Daily consumption: 4 hours.

Daily listeners: 53 million people.

Number of radio stations in Germany: 443.

Most popular radio stations: 1. Radio NRW (1.5 million listeners per day), 2. Bayern 1 (1.1 million), 3. SWR 3 (998,000).

Newspapers

Newspapers in Germany 2019: 347 daily papers, 27 weekly papers, 7 Sunday papers.

Regular newspaper readers: 59.7 million people.

Readership of printed newspapers: 56 per cent of the German-speaking population.

Readership of printed and digital newspapers: 84.6 per cent of the German-speaking population.

Highest circulation of national daily newspapers: 1. Bild (1.32 million, Q2 2020), 2. Süddeutsche Zeitung (306,553, Q3 2020), 3. Frankfurter Allgemeine Zeitung (199,899, Q3 2020).

Mobile phones

Smartphone owners: 92 per cent of the population.

Mobile phones: 110.7 million.

Most used app (2019): 1. Whatsapp Messenger, 2. Facebook, 3. Amazon.

Most often downloaded app (2019): 1. Whatsapp Messenger, 2. Instagram, 3. Ebay classified ads (selling platform).

Digital communication is always possible, even on the side.
Digital communication is always possible, even on the side. Nenad - stock.adobe.com

Social Media

Daily user time: 3 hours.

Social media users in Germany: 38 million / 45 per cent of the population.

Average number of social media accounts per internet user: 5.9.

Most used platform: 1. Whatsapp (79 per cent), 2. Youtube (77 per cent), 3. Facebook (64 per cent).

Most searches on Youtube: 1. Trailers, 2. Fortnite, 3. Music.

Internet

Daily usage: 4 hours 52 minutes.

Internet users in Germany: 77.79 million / 93 per cent of the population.

Mobile internet users: 65.35 million

Most accessed website: 1. Google.com, 2. Youtube.com, 3. Google.de

Most used Google search: Weather

Internet activities: 1. Watching videos (84 per cent), 2. Music streaming (49 per cent), 3. Listening to online radio (34 per cent)

Sources: Dataportal, BDZV, IVW, ZMG, DWDL, ARD/ZDF, dpa

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