Brands and Markets

An interview with Sanjeev Gandhi, member of the board at BASF, regarding the question of how much the Asia-Pacific region brings the German global player.

From I.D. Buzz to Maybach Cabriolet: These new models are an incentive to switch to electromobility.

Please touch: Gamescom, the largest computer games fair, presents the latest games and invites visitors to try them out. We present three trends.

Over one hundred years ago, a teddy bear from Swabia conquered the world. Fans of this cuddly toy meet at a trade fair in Münster at the end of April.

According to a recent study, goods from Germany and the EU are the most popular worldwide.

Cooperatives have a long history in Germany. But “cooperative companies” can also provide good solutions to current challenges.

Industry 4.0 is generating new Hidden Champions, largely unknown global market leaders.

Berlin sees itself as Germany’s Silicon Valley. Entrepreneurs from France are also increasingly setting up businesses there. Internationalisation is strengthening Berlin’s competitiveness as a business location – and is therefore receiving support.

Berlin attracts creatives, developers and start-up founders as does no other German city. Here the eyewear fashion industry is awaking from its deep slumber.

Creative, courageous, freedom-loving: one in six entrepreneurs in Germany is of migrant origin. Among them are many whose parents originally came from Iran.

When it comes to cars, 2017 will be all about electromobility, elegant limousines and the world’s most expensive new car.

Tesla has acquired a small German engineering firm and aims to build the “world’s most advanced factory” with its help. The story behind the news.