Brands and Markets

BMW, BASF, Siemens, startups and world market leader: current information and background on brands and markets

Verzinkter Stahl ist wesentlich haltbarer.

Exemplary success

German companies that have achieved exemplary sustainability – as well as economic success. We present three very different examples.

Wingcopter: Die-Gründer und ihr neuartiges Fluggerät

Start-ups with a future

Three start-ups show what is possible – including in sectors that have not been previously known for their sustainability.

Operation mithilfe modernster Technik.

The future: medicine 4.0

Healing and helping are the goals of medical action. Read here about how modern technology and digitization can contribute to these aims.

Hochsensibel und hochtechnisiert: die Produktion von Arzneimitteln.

Innovative and export-oriented

Medical technology is a quiet export hit for Germany. Learn here six surprising facts about a rather unknown industry.

Symrise: Geschmacksstoffe für 30.000 Produkte

A German phenomenon

“Hidden champions” are internationally highly successful privately owned companies whose names are practically unknown, even in Germany. We reveal three.

Automatisierte Fertigung – Industrie mit hohem Ansehen.

Quality seal with a history

'Made in Germany' changed from a reference to inferior products to a recognized quality label. Here you can read why.

Altlandsberg – hier wohnt ein Fahrradhändler.

Growth despite corona

The pandemic is changing people’s behaviour: find out more here about three sectors that have experienced rapid growth as a result.

Einige Start-ups haben in der Corona-Krise innovative Ideen entwickelt.

Brainwaves prevent bankruptcy

Here are five innovative business ideas that were conceived during the corona crisis.

Das Zentrum von Haßloch

The quintessential average

Hassloch in Rhineland-Palatinate is regarded as the quintessential average community in Germany. Discover here why, and what is so special about it.

Apothekerin in Deutschland

Will there be a shortage of medicines?

Sector expert Han Steutel on possible supply bottlenecks for medicines from India and China and on Germany as a pharma industry hub.

Corona-Krise: Trotz Sonne keine Kundschaft in Berlin.

#SupportYourLocal

The Corona crisis often hits small companies particularly hard. Read here how initiatives are supporting the local economy.

Der Luftverkehr leidet extrem unter Corona: Geparkte Flugzeuge der Lufthansa in Frankfurt.

Help for the economy

The Corona crisis is hitting the economy hard. Find out here what the government and Länder are doing in Germany to help companies and people.

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