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Topic of the week

German brands

Deutsche Marken zählen in vielen Bereichen zur Weltspitze. Business From the Goldbear to paw print: Germany’s powerful brands
Eine Frau trägt eine Handtasche, auf der ein Croissant abgebildet ist.
Discount supermarkets
Lidl: A Swabian family-owned business with viral It pieces
Siemens produziert unter anderem Rotoren für Dampfturbinen.
Global player
Siemens: German engineering in the AI era
Ein junger Mann hält zwei Schuhe aus dem 3D-Drucker
Fashion
Printed, not lace-ups: how a student is reinventing trainers
Eine Hand hält einen Pinsel und bemalt einen Porzellanteller
Artisanal producers
Handmade and world renowned

Test your knowledge

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Quiz
Made in Germany: Put your knowledge of German brands to the test!
Close-up view of a metal plate embossed with the words “MADE IN GERMANY”.
© Adobe Stock
Which German brand is Europe’s most valuable?
Wolkenkratzer erheben sich vor strahlend blauem Himmel in Frankfurt, Deutschland.
© iStock / Victor Golmer
Since 1722, Meissen Porcelain’s trademark has been two crossed swords. What is the origin of this symbol?
Die gekreuzten Schwerter, das Markenzeichen der Porzellan Manufaktur Meissen, sind auf einer Tasse zu sehen.
© picture alliance/dpa | Robert Michael
Zellerfeld is an internationally successful brand of German trainers. What is special about the shoes?
Eine Person trägt leuchtend orange Schuhe.
© picture alliance / Sebastian Gabriel / Hubert Burda Media
With which invention did Werner von Siemens lay the foundations in 1847 for Siemens AG, a company that exists to this day?
Der Schriftzug der Siemens AG ist auf Flaggen vor dem Firmensitz in München zu sehen.
© Der Schriftzug der Siemens AG ist auf Flaggen vor dem Firmensitz in München zu sehen.
German discount supermarket chain Lidl brought out a bag in cooperation with the designer Nik Bentel: Which type of bakery product was it based on?
Ein Schild zeigt das Logo des Discounters Lidl.
© picture alliance/dpa | Matthias Balk
From the Goldbear to paw print: Germany’s powerful brands
Photo collage showing snippets attached to a wall featuring the logos of German brands
© fazit

German companies and their symbols stand for qualities such as excellence, luxury and coolness. A general guide with a few surprises.

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Newsroom

Newsroom
Denis Undav trifft zum 2:1 FIFA World Cup Germany beat Côte d’Ivoire 2–1
Deutschlands Torwart Manuel Neuer FIFA World Cup Top match in Germany’s group
Verteidigungsminister Pistorius +++ Ticker Foreign Relations Germany and Ukraine to develop air defence system
Digitalminister Karsten Wildberger und seine französische Amtskollegin Anne Le Hénanff Franco-German cooperation New guidelines for digital sovereignty
Bundeskanzler Friedrich Merz beim G7-Gipfel in Évian-les-Bains Foreign policy Ukraine and Iran: Merz sees G7 united
Archivbild: Verteidigungsminister Pistorius und sein polnischer Amtskollege Władysław Kosiniak-Kamysz vor einer Patriot-Stellung der Bundeswehr in Rzeszów in Polen. Foreign policy Germany and Poland intensify cooperation
Serap Güler, Staatsministerin im Auswärtigen Amt Foreign policy Güler campaigns for a fresh start for the economy

FIFA World Cup 2026™

Traum aller Fußballer: der Weltpokal
Germany, the footballing nation: from World Cup titles to the “summer fairy tale”
Millions of people in Germany play football or support their teams. Facts and figures about German football.
August Heinrich Hoffmann von Fallersleben (1798–1874), Dichter und Verfasser des „Lieds der Deutschen“.
German National Anthem
Before Germany's national team takes to the pitch, millions hear the national anthem. Only the third verse of the "Deutschlandlied" is sung.
Die Männernationalmannschaft hält den WM-Pokal in die Höhe.
What is special about German football?
What is the “yellow wall” and who brings an eagle to the stadium? Here are some fun facts about German football.
Fußballtrainer Hassan Chebli
“I want to give the children some guidance and make them feel secure"
Automotive engineer Hassan Chebli works as a volunteer in Berlin, coaching children from refugee families. He believes football is a good vehicle for teaching values.

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Regional Focus

Zwischen März und April 2026 brach das Ebola-Virus in Ostkongo aus. Democratic Republic of the Congo
Africa
Fighting Ebola: how Germany is supporting people in eastern DR Congo
The Ebola virus is spreading in eastern DR Congo. There is currently no approved vaccine for this outbreak. Germany is providing support in cooperation with local partners and regional networks.
Eine Gruppe von Menschen posiert in einem hellen Innenraum um die Front eines DeLorean-Autos, dessen Kennzeichen „CIC BERLIN“ zeigt. Innovation
Science transfer
From lab to solution
International guests are visiting Fraunhofer, Silicon Saxony and innovation hubs in Berlin, and are able to take some concrete ideas for technology transfer back home with them.
Menschen währen der Eröffnungsfeierlichkeiten Germany’s cosmopolitan capital
Asia
Hindu temple opens: A slice of India in Berlin
As colourful as the German capital itself: After a construction period of 20 years, Sri Ganesha Hindu Temple has opened with a consecration ceremony.

Find out more about Germany and the world

Topics on this page

Security and defence in Germany

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Bundeskanzler Friedrich Merz (r.) und NATO-Generalsekretär Mark Rutte Defence
Security
Why does Germany stand firmly by NATO?
For Germany and Europe, the alliance is a unique success story. See here for the key questions and answers.
Die Bundeswehr hat 20 neue Eurofighter Kampfjets bestellt. Security
Defence
How Germany is rearming
Missile defence, drones, artillery: Germany is racing to boost its defence capability with massive investments. An overview.
Die europäischen Staaten rücken näher zusammen. Hier Bundeskanzler Merz (r) mit Frankreichs Präsident Macron (M) und Großbritanniens Premierminister Starmer Security
Politics
Greater responsibility, greater sovereignty
War in Europe, power politics instead of rules, and an unpredictable US president: Germany is redefining its security policy.

Pros & Cons

deutschland.de Stories

Schnitzel & small talk

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Videos

Standing shoulder to shoulder with Poland: Wadephul reaffirms support
Seven reasons to celebrate: German fans in World Cup fever
Military exercise in Lithuana: New German tank brigade trains für a real-life scenario
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Economy

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Deutschlands Startup-Szene hat kräftigen Rückenwind.
Germany as founder nation
More start-ups, more capital, more AI: Germany’s start-up scene is gaining momentum and becoming increasingly attractive – including for people from other countries.
Der ersten „Gigafabrik“ in Salzgitter sollen weitere an anderen Standorten folgen, etwa im spanischen Valencia.
New momentum for electric mobility in Europe
Germany’s automotive industry has launched an ambitious endeavour to catch up in the field of battery manufacturing. The goal is to increase independence from Asian competitors.
Die moderne Landwirtschaft ist zunehmend datengetrieben.
High tech in the fields
Driverless farm machinery, artificial intelligence and smart livestock breeding are making agriculture more precise, efficient and sustainable - in Germany and worldwide.
Cloud-Spezialist Santhosh Jayaprakash in Berlin
“I’m especially impressed with the German Mittelstand”
IT expert Santhosh Jayaprakash has established a number of start-ups in Berlin. What are his impressions – and his tips?
Raum für Kreativität: Ana Paniagua in ihrem Büro in Frankfurt am Main
Ana and Imad hit the ground running
The media designer from Mexico and the mechanic from Syria who have set out on their own. What does being self-employed mean to them? They share their experiences and tips.
Video Germany’s Hidden Champions: unknown but indispensable innovation drivers
Video German Mittelstand “We are the backbone of the economy”
Video Germany’s big players: driving innovation forward
Video “Germany is a great place to found a startup”
Video Fraunhofer: a hub for cutting edge research and innovation
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Skilled crafts

Dieu Hue Tong aus Vietnam macht eine Ausbildung zur Bäckerin.
Made it!
They have come from Ecuador, Tunisia and Vietnam, and all have found their place in Germany. Let’s meet Victoria, Aymen and Dieu Hue.
Hier wird ein Dach auf traditionelle Weise mit Reet gedeckt, also mit getrocknetem Schilfrohr.
The art of craftsmanship: handmade joy
The German TV series “Handwerkskunst” opens the doors of workshops across the country. It present people for whom work is about talent and devotion.
Starkes Team: Geschäftsführerin Claudia Frick (M.) mit den Schneiderinnen Tetiana Korenivska (l.) und Reyhane Heidari
Sewing: a universal language
A fashion workshop in Frankfurt am Main shows how diversity can be key to a successful business. People from many different nations work together there and enhance the business.
Moderne Werkstätten und hohe Sicherheitsstandards: Das Handwerk bietet gute Arbeitsbedingungen.
Five great reasons to work in the skilled crafts and trades
Great working conditions, a secure job, development opportunities – there are so many reasons to train and work in the skilled crafts and trades in Germany.
Deutsch lernen
Five steps to gaining a qualification in Germany
Rohan Gupta from India wants to train an electronics technician in Germany. Our infographic explains how he will get here.
Raum für Kreativität: Ana Paniagua in ihrem Büro in Frankfurt am Main
Ana and Imad hit the ground running
The media designer from Mexico and the mechanic from Syria who have set out on their own. What does being self-employed mean to them? They share their experiences and tips.
Icon EBook
Digital magazine: Careers in the skilled crafts and trades – talented people wanted!
Read our free 56-page magazine to find out all about job opportunities in the skilled crafts and trades in Germany.
Read the e-magazine now
Video
From Ecuador to Germany: Working as an industrial mechanic
Video
From Vietnam to Germany: Working as a baker's apprentice
Video
From Tunisia to Germany: Working as a mechatronics engineer

Media use

Ein Mann und eine Frau diskutieren an einem Tisch mit Mikrofonen.
“We’re in an information war”
Two influencers share insights from their fight against disinformation. Both are participants in a project run by the Aspen Institute Germany.
Faktenchecks gewinnen für Medienhäuser an Bedeutung.
What is true, what is false?
The German Press Agency (dpa) established its fact-checking team in 2019. Teresa Dapp, its leader, told us about its work.
deutschland.de
How to keep an eye on Germany
To satisfy your curiosity about Germany, you don’t have to speak German. Some German and European outlets publish stories in English.
Eine junge Frau liegt mit geschlossenen Augen und Kopfhörern auf einem Sofa
What kind of media do Germans prefer?
Internet use is on the rise, radio and TV continue to be popular, while the printed press is in decline. We have assessed recent trends.
Junge Frau steht in Nachrichtestudio
Diversity is its mandate
High quality and a very varied remit: how public service broadcasting functions in Germany.

Migration

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Deutschland ist seit Jahrzehnten ein Einwanderungsland. Migration Migration policy Germany remains a country of immigration - with clear rules
Eine Polizistin der Bayerischen Grenzpolizei stoppt ein Fahrzeug mit einem Handzeichen. Asylum law Migration Clear rules for migration in Europe

Humanitarian aid

Mehr als 26.000 Menschen in Sudan sind kürzlich von Al-Faschir in das Lager Tawila geflüchtet.
“Standing by the people”
Violence in Darfur is escalating, and hundreds of thousands are fleeing. Germany is providing additional funds – for drinking water, food and medical care.
Vertriebene Sudanesinnen und Sudanesen im neu errichteten Lager Al-Afadh
“Abhorrent violations of international law”
In the face of hospitals unable to cope, blocked convoys and serious human rights violations, numerous states have called on Sudan to end the attacks.
2025 hat die Bundesregierung bislang 35 Millionen Euro für humanitäre Hilfe in Südsudan bereitgestellt.
Combating hunger, sack by sack
Securing the food supply, saving lives: Germany is one of the biggest donors of humanitarian aid and supports numerous organisations in South Sudan.
Kein Raum für Trauer: Diese Südsudanesin muss ihre verbliebenen Familienmitglieder versorgen.
Where German help is changing lives
Armed conflicts, drought and flooding have plunged South Sudan into crisis. German projects provide food, water and protection.
Kambodscha: Eike Hesselbarth (rechts) vom Auswärtigen Amt spricht mit einem Mitarbeiter der Nichtregierungsorganisation The HALO Trust.
An invisible threat to 60 million people
The Federal Foreign Office supports efforts to remove unexploded ordnance around the world, aiming to protect the civilian population of current and former conflict areas.
Halo Trust arbeitet an der Beseitigung von Minen in Syrien
The invisible threat
Every day, people in Syria are killed by explosives hidden in the ground. Germany is helping to remove the devices.
Somalia
Alleviating crises around the world
Germany provides humanitarian aid to support millions of people, including in countries and regions that are not at the centre of media attention.

Day-to-day life in Germany

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Deutsche sind sehr vielfältig. Doch wie sind sie im Durchschnitt? Statistics Facts about Germany How do Germans live?
treffen Living in Germany Friendship How and where can I get to know people?

Getting Started in Germany

IT-Managerin Ayushi Sharma
Work, German lessons and buttered pretzels - Ayushi Sharma’s life in Germany
After completing her master’s in Munich, the young woman from India embarked on a career in Germany as an IT manager. This is how she got off to a successful start.
In sieben Schritten zum Job in Deutschland
Finding your job in Germany in seven steps
Mаríа Fernаndа Gаrcíа López is from Mexico and wants to work as IT specialists in Munich. The journey of this 28-year-old skilled worker is just one example of how you can come to Germany.
Die Erzieherin Daniela Noya wagte den Schritt nach Deutschland.
Teaching, learning, making friends – Daniela Noya’s life in Germany
The nursery school teacher from Colombia works at a nursery. She talks here about how she started out in Germany.
Das neue Digitalmagazin „Ankommen in Deutschland“
How to get off to a successful start in Germany
The new digital magazine from deutschland.de provides international skilled professionals with useful tips when they arrive in Germany.
Khaled Elbarbary
From the Red Sea to the Black Forest – Khaled Elbarbary’s life in Germany
Qualified staff from abroad are also in demand in Germany’s hotel sector. Let us introduce you to a young Egyptian who works in the Black Forest.

Development and Dialogue

Development and Dialogue
Urban Diplomacy verbindet Kommunen weltweit
Twinned cities
Mayors as ambassadors
Deutschland leistet den weltweit größten Beitrag zur Entwicklungszusammenarbeit.
Development cooperation
Development cooperation: Germany is the world’s biggest donor
Stève Hiobi erhielt 2023 den Grimme-Online-Award.
Inspiring courage
“The younger generation gives me hope”

Mobility and Travel

Mobility and Travel
bike
Travel
Germany's most beautiful bike trails
Wiebke Lühmann reiste mit dem Fahrrad von Freiburg zum Kap der Guten Hoffnung.
Cycling
Crossing the Sahara by bike
Radverkehrsprofessorin Heather Kaths
Cycling
"Someone suddenly suggested: let’s cycle to dinner"

The economy in Germany

The economy in Germany
Deutsche Marken zählen in vielen Bereichen zur Weltspitze.
German brands
From the Goldbear to paw print: Germany’s powerful brands
Deutschlands Startup-Szene hat kräftigen Rückenwind.
Start-ups
Germany as founder nation
Ein junger Mann hält zwei Schuhe aus dem 3D-Drucker
German brands
Printed, not lace-ups: how a student is reinventing trainers

Choose your topic

Die neue Bundesregierung
Germany - the Federal Government
better together
#BetterTogether: Global engagement
Neuankommende Fluechtlinge im Registration Center Kakuma, Kenia
Humanitarian Assistance
Erneuerbare Energien
Renewable energies
UN- und Deutschland-Flaggen
Germany in the United Nations
Arbeiten in Deutschland
Working in Germany
Studieren in Deutschland
Your guide to studying in Germany
Deutsch lernen
Learning German
Eisbergabbruch
Climate Protection
Roboterhand, Menschenhand
Digitization
Was Europa zusammenhält
The EU at a glance
Brandenburg gate at sunset
Destination Germany

Famous Germans

Deutsche Rock-Legende: Udo Lindenberg
The man in the hat who made Germany laid-back
Udo Lindenberg is a musician, cult figure and political voice. He made rock music with German lyrics popular and has been a defining influence for decades. He now turns 80.
Konrad Adenauer
Konrad Adenauer – the founding chancellor
Born 150 years ago, Konrad Adenauer shapes the nascent Federal Republic of Germany as its first chancellor, the architect of Western integration - and a polemical and ruthless politician.
Rainer Maria Rilke, hier vermutlich 1906, gilt bis heute als einer der größten deutschsprachigen Dichter.
The perfect poet
Rainer Maria Rilke was born 150 years ago. The German-language poet was much admired even in his lifetime, and his works continue to touch people around the world to this day.
Ihre Gedanken sind bis heute aktuell: Hannah Arendt (1906–1975)
A life in exile: Hannah Arendt and her escape from evil
Hannah Arendt was one of the most influential political theorists. Her works reveal how important it is to stand up for democracy and human rights.
Martin Luther
Reformation Day: Martin Luther, the Reformer
How Martin Luther and the Reformation have continued to influence German society until the present.
Wim Wenders bei der Verleihung des Europäischen Filmpreises 2024
Wim Wenders - travelling the world through film
Wim Wenders has made a name for himself not just as one of Germany’s leading directors but also as a photographer.
Sophie Scholl
Sophie Scholl: Resistance icon
Sophie Scholl is one of the most famous women in German history. As a member of the “White Rose”, she was part of the resistance to the Nazi regime.
Albert Schweitzer 1965 vor dem von ihm gegründeten Krankenhaus in Lambaréné
Albert Schweitzer: out of reverence for life
What drove the doctor, humanist and Nobel Peace Prize laureate – and how he built an entire hospital village in what is today Gabon.
Ihr Tagebuch wurde nach Anne Franks Tod weltberühmt.
Anne Frank and her diary: writing for eternity
Anne Frank died in a concentration camp aged 15. Her diary is one of the most important documents which bear witness to Nazi atrocities.
Theologe Dietrich Bonhoeffer
Dietrich Bonhoeffer: faith in contradiction
It is not possible to be a National Socialist and a Christian at the same time: this is the attitude that defined the life of Dietrich Bonhoeffer. The theologian was murdered by the Nazis on 9 April 1945.
Gutenberg-Denkmal in Mainz
Johannes Gutenberg – knowledge for the whole world
It was his invention of letterpress printing with movable type that enabled books to be produced rapidly and inexpensively.
Erich Kästner 1969 in München
Erich Kästner: a great children’s book author – and much more besides
His children’s books have been translated into more than 70 languages and continue to sell millions of copies to this day. Erich Kästner didn’t just write for young readers, however.
Blick in die Schau in der Hamburger Kunsthalle
Caspar David Friedrich: the master of silence
Forgotten, misunderstood and celebrated: Caspar David Friedrich’s works are ready to be rediscovered again in his 250th anniversary year.
Goethe ist einer der bekanntesten Dichter und Denker Deutschlands.
Johann Wolfgang von Goethe: a genius, even beyond literature
Goethe shaped German culture like no other. His persistent thirst for knowledge was his greatest motivation.
Marlene Dietrich, Hollywood-Star aus Deutschland
Marlene Dietrich - world star, style icon, myth
The actress and singer was a phenomenon of her era and continues to inspire many people around the world today, partly because of her political stance.
Franz Kafka
Franz Kafka – the eternal enigma of world literature
The world's most widely read German-language author died on 3 June 1924 – and left instructions for all his writings to be destroyed.
Käthe Kollwitz mit Selbstbildniss (vermutlich von 1940)
Käthe Kollwitz – a dauntless woman and major artist
Her works are of timeless significance and exceptional artistic quality. Käthe Kollwitz campaigned against war and poverty and for the rights of women.
Clara Schumann
Clara Schumann – art is the air I breathe
She was a pianist, composer, piano teacher, superstar – and she is the most famous woman in music history. A portrait to mark the 205th anniversary of her birth
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In focus

Julia Smirnova: „Diskreditierung demokratischer Institutionen“ Disinformation Russian Russian manipulation – “a fatal distortion of reality”
Teilnehmende der Besucherreise tauschen sich aus. Journalism Fake news Joining forces against disinformation
Karnevalswagen mit Kanzler Merz Humour
Artistic freedom
Satire in Germany: as provocative as possible, please
Mockery and malice: artists in Germany have plenty of opportunities to critically engage with politics and society.
Meinungsfreiheit ist in Deutschland ein hohes Gut. Law
Legislation
Where do the limits on freedom of expression begin?
Freedom of expression is a fundamental right in Germany – but it still has its limits. Putting this much-debated issue into context.
Hybride Angriffe auf Deutschland nehmen zu. Crime
Propaganda and sabotage
Protecting democracy against hybrid attacks
Germany is focusing its attention on the risks posed by information manipulation, cyberattacks and acts of sabotage. Most of the attacks are orchestrated from abroad.